Tona Engage scores every supporter on what they tell you, how they engage, how they give and what they could give. Then it tells your team who to ask now, who to cultivate and who is starting to drift away.
Made for the people who raise the money
Wealth screening gave us a list of rich people. Not interested people.
With Tona Engage: capacity and readiness are scored side by side, so you see who can give and who wants to.
Our gift officers spend weeks chasing donors who were never going to give.
With Tona Engage: a ranked list of who is ready now, refreshed every day.
We sent a survey. The answers are still sitting in a spreadsheet.
With Tona Engage: every answer is scored and added to that donor's journey.
We only learn about a bequest after the donor has passed.
With Tona Engage: legacy intentions surface the moment a donor shares them.
Readiness (0–100) from survey answers, engagement and giving, weighted toward the last 30 days. Capacity from wealth screening, checked against what they've actually given you. Together they sort your whole file.
Decide what each answer is worth and what it sets off: an alert, a journey, a tag. Donors answer one question at a time.
Capacity, real estate and philanthropy signals from DonorLens land on every profile in one click, or import from any provider.
The moment a supporter crosses your threshold, their gift officer hears about it, with the reason and a suggested ask.
Loyal donors who drop 15 points in 30 days are flagged with the reason, while there's still time to reach out.
Scores, survey answers and call notes sync to the donor database you already use, through the API or signed webhooks.
We load your supporters and gifts from your CRM or a CSV and keep them in sync both ways.
Start from a proven template. Every answer is scored and added to that donor's timeline.
Your team opens one list of who to call, why, and what to ask for. Logged outcomes make the scores sharper.
Every Tona app works on its own. Connect them and supporters, gifts and results flow into Engage automatically.
Pay yearly and get two months free, with setup included.
No. Tona Engage sits beside it. Supporters and gifts come in through the API or a CSV, and scores, answers and notes go back through signed webhooks.
Survey answers count for 45 points, engagement for 30 and giving history for 25, with recent activity weighted most. Every point on a profile says where it came from.
From DonorLens, which screens against public records and the web and cites every finding. You can also import results from another provider.
Only your team. Every organization's data stays its own, and consent, contact preferences and "rather not say" answers are honored automatically.
A 30-minute demo with your own questions. We'll show you your first ranked list.
Book a free demo